GOALS

  • Create the profiles of potential users, including their personal characteristics, in order to ideate product and service better suited to their real needs and desires

SHORT DESCRIPTION

After the analysis of real clients (observations, interviews, ...) , one or more user personas are created to embody people who are in target market segment.
The personas should represent as many characteristics as possbile of each simulated user.
Sometimes it useful to include few extreme users, in order to explore original needs and find innovative solutions.

    If you want to learn more about user personas
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