GOALS
SHORT DESCRIPTIONAfter the analysis of real clients (observations, interviews, ...) , one or more company personas are created to embody companies who are in target market segment.
The company personas should represent as many characteristics as possbile of each simulated company. Sometimes it useful to include few extreme company personas, in order to explore original needs and find innovative solutions. |
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open innovation s.a.s. - P.IVA: 04288560289 - Via Marsilio da Padova 22, 35139 Padova, Italy
Contact us, an innovation expert is available for you: info@open-innovation.it
open innovation s.a.s. - P.IVA: 04288560289 - Via Marsilio da Padova 22, 35139 Padova, Italy
Contact us, an innovation expert is available for you: info@open-innovation.it