GOALS

  • Create the profiles of potential clients (=companies), including many characteristics, in order to ideate product and service better suited to their real needs and desires

SHORT DESCRIPTION

After the analysis of real clients (observations, interviews, ...) , one or more company personas are created to embody companies who are in target market segment.
The company personas should represent as many characteristics as possbile of each simulated company. 
Sometimes it useful to include few extreme company personas, in order to explore original needs and find innovative solutions.

    If you want to learn more about company personas
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